Soldier Up is an inspirational life, sports, and fitness training brand. Founded by former D1 athlete and combat veteran Neal Saunders, Soldier Up represents the evolution of life and sports to the next level; where life is more than just something waiting to happen to you, and sports are more than just something you play… they are your battlefield. And, on this battlefield you operate at your highest level of potential every day, success is your mission, and failure is NOT an option.


Soldier Up: prepare to fight (perfect your craft, train, and develop oneself mentally/ physically), go to WAR (Work, Assert, Repeat), conquer every challenge, reach your goals, live your dreams, and succeed at any and everything you can put your mind to.



There is nothing in life that comes without pain, effort, and adversity. And, there is no greater representation of this phenomenon than soldiers on the battlefield. Because, under fire, life on the line (adversity), soldiers; past, present, and future show us, that regardless of the challenge, fighting through (effort), come what may (pain), is the only way to accomplish the mission.

Such a feat is truly inspirational. And, admist all of the challenges life throws our way, the time has come to draw from their inspiration, embrace life as our battlefield, define our own mission (what we want out of life, our goals, our dreams), Soldier Up, and go to War on behalf of accomplishing it.

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More than just training and development, we are Athletic Engineering. That being said, our programs are designed for:

  1. Parents who want their children to be the best at the sports they play. And,
  2. Athletes who dream of being the next generation of top high school players, college recruits, professional athletes, and successful men and women alike.

For more information about our available programs click here.

soldierlogo   soldierlogo original


Created by viperGFX, this logo was developed to represent the greatest example of perseverance imaginable. Born on the battlefield in 2004, the soldier logo is an actual photograph of Soldier Up founder Neal Saunders (taken by Deatrik King) at Camp War Eagle (2004 Sadr City, Iraq) preparing himself and his weapon for battle. At first, the photograph was just one of many photographs representing his time at war, but soon, it would become the foundation on which Neal Saunders would begin building the most inspirational brand on the planet.

Since its initial release, there have been several spin-offs, but none that have come close to capturing the reality of life and everything the soldier represents.

iaminvincibleiaminvincible digitaldrawing


Some folks had problems understanding the Soldier Logo. All they saw was a man with a gun. This inspired Soldier Up founder Neal Saunders to design a new logo that embodied all of the qualities of a soldier and represented what the brand is all about. "A Diamond..." said Neal, "that's what the logo needs to be".

Having its origin in the greek word "adamas" (meaning unconquerable, invincible), a diamond is the hardest natural material in the world. Created in the most extreme conditions on earth under immense pressure and heat, "the diamond represents every challenge in life..." says Neal. And, "our ability to conquer life's challenges, emerging unbroken, unconquered, invincible..." is exactly what Soldier Up is all about. The first image is the original drawing made by Neal Saunders himself, the second is his digital render of the original drawing.